BANK OF AMERICA

To engage corporate decision-makers, I sent a futuristic newspaper from ten years ahead, complete with articles about striking robots, gene-spliced pets, and intergalactic travel. The centerpiece was a customized article detailing the recipient’s business success thanks to Bank of America.

 

A RealPen hand-written note from their future self reinforced the personal connection, making this one of Bank of America’s most memorable and high-impact direct mail campaigns.