To highlight Provista’s wide range of cost-saving solutions for hospitals, I created a visually striking brand identity using vibrant gradients filled with images of medical supplies, food, and cleaning equipment. A stop-motion video brought this to life, with animated tongue depressors and medical tools telling the Provista story.

To capture corporate decision-makers’ attention, I designed hyper-targeted, high-impact direct mail campaigns. Executives received a cloth napkin invitation for a free lunch, a car window decal for dealerships, and even an x-ray of a dog that “swallowed” a Kindle for veterinarians—a standout piece that became a favorite among its recipients.

To make Thryv’s customer relationship software more approachable, I helped invent Thryv Guy, an app button come to life. He became the face of a high-energy television campaign, high-fiving his way through customer success stories, supported by engaging direct mail campaigns.

For the San Diego Zoo’s annual fundraising kit, I designed a stagger-tabbed brochure to showcase the Elephant Valley Tembo Trail expansion and its partner elephant sanctuaries in Africa. Despite the challenge of fundraising for an existing project, the engaging design and storytelling approach helped make it their most successful fundraiser to date.

For PlayStation Underground, direct mail became a collector’s experience, as I designed interactive mailers, playable demo discs and hidden-code letters. Unique formats included a split-personality postcard for Arc the Lad, a revealing die-cut for SOCOM, and a tongue-in-cheek liability waiver for ATV Offroad Fury, ensuring high engagement.

To launch the Jeep Gladiator, I created an oversized roll-fold mailer featuring a mountain-shaped die-cut, reinforcing
the vehicle’s rugged, go-anywhere capability. The bold, interactive format made this direct mail piece as adventurous as the truck itself.

For the launch of the Peterbilt Model 579, a long-haul rig built for endurance, I ditched traditional truck photography in favor of a conceptual approach. I placed the 579 on an infinite treadmill, seamlessly transitioning through landscapes and cityscapes, symbolizing its unstoppable performance on any terrain.

To show corporate decision-makers how Bank of America could shape their success, I created a futuristic, pearlescent newspaper from the future, filled with wild headlines and a custom article detailing their company’s future achievements with the help of Bank of America. A RealPen “handwritten” note from their future selves made the experience feel personal and immersive. 

While designing the trade show experience for VHA (now Vizient), I quickly realized it was far more than just a booth—it was a large, invite-only space that needed to foster networking and engagement. To achieve this, I created an innovative round curtain layout that separated business sectors while naturally guiding attendees through the space, striking the perfect balance between openness and structure.

For Dallas’s tourism campaign, I created vibrant collages capturing the city’s arts, fashion, architecture, shopping, music, and entertainment. With the tagline “Dallas for All”, the visuals reflected the city’s diverse, inclusive appeal, making it a must-visit destination for every traveler.

Optimum Lightpath’s fully fiber network introduced a TV campaign featuring a modern office stuck in the past—employees using crank phones, typewriters, and hand pumps instead of modern tech. To drive engagement, I sent dimensional mailers with a realistic messenger pigeon (“p-mail”), making the message impossible to ignore.

As a New Orleans native, I made sure Popeyes’ CRM reflected the brand’s bold personality in its daily messaging. From a Mardi Gras countdown and “unmasking” offer email (their highest-performing ever) to a digital scratch-off and Find Poppy contest, I occasionally used animation or interactivity to make key promotions stand out.

To inspire TriHealth hospital staff, I designed a poster series reminiscent of Norman Rockwell’s classic style, blending nostalgic warmth with modern healthcare themes. This campaign provided an uplifting, visually engaging way to motivate frontline workers while reinforcing TriHealth’s core values.

Designing logos is about distilling a company's identity into a single, impactful image that you can build a brand around, and over time, I’ve created a diverse collection—for businesses, for individuals and for events. It’s always a challenge I enjoy, ensuring each logo tells a meaningful story at a glance.