JEEP

For the launch of the Jeep Gladiator, I designed an oversized roll-fold mailer with a mountain-shaped die-cut, reinforcing the truck’s rugged, off-road capabilities.

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The campaign successfully translated Jeep’s adventurous spirit into a tactile, engaging experience, standing out from traditional truck promotions. By leveraging bold, dimensional design, the direct mail piece captured the unstoppable energy of the Jeep Gladiator and drove consumer excitement.