OPTIMUM LIGHTPATH

To promote its fiber network, Optimum Lightpath launched a humorous TV campaign featuring outdated office technology—a crank phone, typewriter, and water pump—to show why businesses needed modern connectivity.

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I extended the concept to dimensional direct mail, sending executives a realistic messenger pigeon figurine or a paper version (“p-mail”), reinforcing the contrast between old tech and Optimum Lightpath’s cutting-edge services.