PNC

PNC Bank needed to capture the attention of corporate decision-makers, so I ditched traditional outreach in favor of hyper-targeted, highly customized direct mail. I sent a cloth napkin invitation for executives to accept a free lunch meeting, a car window decal to engage auto dealerships, and an x-ray of a dog who had swallowed a Kindle to veterinarians, tying into PNC’s Kindle giveaway.

 

PNC embraced bold, unexpected formats, allowing us to incorporate pop-ups, video-in-print, LED lights, die-cuts, and scratch & sniff elements. This approach turned direct mail into an interactive, engaging experience, increasing meeting conversions and strengthening business relationships.