PROVISTA

As part of Provista’s rebranding, I needed to convey how the medical-purchasing cooperative saves hospitals money across a vast range of products. Instead of a standard corporate approach, I created a vibrant gradient-based visual identity, highlighting everything from MRIs to coffee cups in a single cohesive aesthetic.

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To further bring the concept to life, I developed a stop-motion video featuring animated tongue depressors, medical equipment, and food items, telling the Provista savings story in a playful, engaging way. This approach made cost savings feel tangible and dynamic, ensuring strong brand recall.