SAN DIEGO ZOO

San Diego Zoo’s annual fundraising kit aimed to support its Elephant Trail expansion and African elephant sanctuaries. Since expansions typically raise less than new projects, I needed an approach that would inspire donors. I created a stagger-tabbed brochure that visually conveyed the impact of their contributions, making the fundraising effort feel immediate and compelling.

Despite the challenge, the campaign became the most successful fundraiser in San Diego Zoo’s history. By emphasizing continuity, conservation, and emotional connection, the approach exceeded expectations, demonstrating that smart design and storytelling can turn routine expansions into high-engagement campaigns.