VHA

VHA (now Vizient), a cooperative for non-profit hospitals, wanted a custom trade show experience beyond the standard booth. I created an invite-only networking space, incorporating infographic murals, speaker platforms, and round curtained booths that encouraged visitors to explore without feeling confined.

 

The unconventional layout struck a perfect balance—expansive yet intimate, structured yet inviting. The result was a high-impact, visually memorable trade show presence that positioned VHA as a leader in non-profit healthcare collaboration.